FINDING LALALAND
With Finding LaLaLand, the foundation is experimenting with new forms of
cultural exchange, in which the target group is stimulated to actively
participate through the use of gamification. Cultural exchange is essential for a
healthy society because it ensures diversity and acceptance of other ideas. On
the digital LaLaLand platform, we want culture makers from the Netherlands
and India to come together to create and learn from each other. In both digital
and hybrid form. The corona pandemic has brought physical international
cultural exchange and cultural tourism to a virtual standstill, and it has become
clear that new forms of culture-making must be sought. At the same time,
digitalization has accelerated. This offers a unique opportunity. The entire
cultural and creative sector is experimenting. This leads to innovation. Just a
year ago, it was much more difficult to connect local organizations and culture
makers directly with culture makers on the other side of the world!
Finding LaLaLand is a festival(like) experience that is experienced both
physically and digitally. Performances, workshops and other interactions are
interwoven through assignments that challenge the participant to physically
complete a task, alone or with others, with friends or strangers. At home and
outdoors. Finding LaLaLand is unique in that it brings together gamification and
programming. An important aspect to Finding LaLaLand is providing a platform
for the creative and artistic community. All of this combined makes Finding
LaLaLand a total experience, social, cultural and creative.
A website was developed in collaboration with the Utrecht University of
Applied Sciences (www.hu.nl). Www.findinglalaland.in is designed as a
festival, with a stage in the middle where performances can be shown via
livestream. There is a link that leads to a workshop environment (in zoom) and
behind different icons participants find assignments.
This proof of concept was tested with employees of webware.io during the
annual staff day. This company has employees in Goa, Ahmedabad and
Canada.